From Listing to Sold
How Media Services Enhance Real Estate Sales and Increase Efficiency in North Alabama
64%
Reduction of Days on Market
Properties utilizing Rocket City Photo’s services spent an average of 46 fewer days on the market
$21,859
Increase in Sold Price
Home sellers saw sold prices raise by 6% when listing with Rocket City Photo’s services compared to the market average
2024 Impact Study
Our study on the impact of professional media services in North Alabama real estate shows significant benefits for homes using Rocket City Photo’s services. These homes experienced a 6% increase in price per square foot, a 48% reduction in list-to-close time, and a 2.33% increase in the percentage of the list price received. Additionally, real estate agents earned an average of $656 more in commissions per sale.
Luxury Listings Saw a Commission Increase of $2,093
Listings between $450,000 and $1,500,000 saw the largest benefits when using Rocket City Photo, including a reduction of 47 Days on Market paired with an increase of $16 per square foot.
Services
Highest Return on Investment
Virtual Staging
Vacant homes enhanced with virtual staging saw the largest ROI of any media service surveyed. Starting at only $50, virtual staging is an economical way to enhance Huntsville area listings.
Commission ROI: 1,960%
Zillow 3D Home Tour
By utilizing advanced media capture techniques, Virtual Tours provided a boost across all metrics. Listings with Zillow 3D Home Tours saw an increase of price per square foot by 11%.
Commission ROI: 1,172%
Cinematic Video
Huntsville real estate listings with video offerings by Rocket City Photo saw the largest increase in sold prices and real estate agent commissions, $48,852 and $1,694 respectively.
Commission ROI: 968%
Research Scale
Diving into the Numbers
10%
The dataset collected consisted of 10% of all homes listed and sold within our 7 month study timeframe.
11,000+
Over 11,000 datapoints were collected among the homes in our dataset, focusing around the Huntsville metro.
7mo
We collected data from sales over a 7 month period with sales from November 2023 to May 2024.
"For the highest ROI, Rocket City Photo’s services outperformed competitors with an additional 31% increase to commissions."
How You Can Benefit
Increase Commissions
Invest in Professional Photos
High-quality photos are essential for making listings stand out and attracting more potential buyers.
Highlight Value to Sellers
Educate sellers on the benefits of investing in professional media services including a higher sales price.
Use Advanced Media for Higher ROI
Incorporating videos and virtual tours can significantly increase real estate agent commissions.
